Krupnik Honey Vodka
We were approached by Top Spirits Ltd, the sole distributor of Krupnik Honey Vodka in the UK, to support the launch of the product by creating key visuals.
To design them we drew inspiration from the natural world and the bees that produce the honey used to flavour this spirit. We used warm, earthy tones and various images of plants, animals and landscapes to evoke the feeling of being surrounded by nature. We incorporated honeycombs to highlight the key ingredient in the drink.
We also played with the contrast between light and dark to create a sense of depth and dimension in the design. There are warm yellows and darker shades of brown and black . This creates a visual hierarchy that draws the viewer's eye to the most important elements.
Our inspiration from nature and bees helped us create visuals that not only showcases the delicious Krupnik Honey Vodka, but also highlights the importance of these tiny but mighty creatures in our ecosystem.